AUDREY B. DE LEON
Product Management
Strategic Product Management
I excel at aligning product vision with business objectives to drive impactful results. I have a proven track record of defining long-term strategies, leveraging data-driven insights, and identifying opportunities to deliver innovative solutions. By balancing user needs with market trends, I consistently prioritize initiatives that maximize value, foster growth, and position products for success in dynamic, competitive industries.
Data Driven Decision-Making
I bring a wealth of experience in owning and driving data and applied intelligence products, with a strong focus on leveraging AI/ML technologies to create impactful solutions. My comprehensive understanding of both upstream and downstream workflows allows me to enrich data, ensuring it’s optimized for better insights and outcomes. I lead cross-functional teams to deliver products that enhance decision-making, streamline processes, and unlock new opportunities for growth and innovation.
Cross-Functional Leadership
I excel at connecting with teams and understanding their unique points of view, fostering an environment of collaboration and trust. By blending diverse skills and resources from engineering, design, and marketing, I ensure that all perspectives are valued while aligning everyone toward a common goal. This approach enables me to drive cohesive, high-performing teams that work seamlessly together to deliver innovative, user-centric products.
Product Development
Life Cycle
I excel at managing the full product lifecycle—from concept to go-to-market—by translating user needs into innovative strategies, leveraging data-driven insights, and driving cross-functional collaboration. With expertise in agile workflows, AI/ML integration, and user-focused design, I consistently deliver impactful, business-driving solutions.
User Centered Design and
Design Thinking
I bring a user-centered approach to problem-solving, leveraging design thinking to uncover insights, define challenges, and create innovative solutions. By blending empathy, data analytics, and strategic vision, I craft experiences that meet user needs while driving business outcomes.
Emerging Technology Integration
I am a forward-thinking and highly adaptable professional with a passion for staying ahead of industry trends. My background in AI/ML, content production, and research on Connected TV (CTV), Agentic AI, and data-driven innovation has empowered me to develop products that are both competitive today and prepared for the future. By seamlessly integrating emerging technologies into product strategies, I ensure continuous evolution with market needs—delivering cutting-edge solutions that drive user value and position businesses for sustained success.
About Me
Throughout my career, I’ve thrived at the intersection of people and technology. My ability to blend technical expertise with a visionary approach enables me to consistently ask, “What’s next?”. I’m not satisfied with incremental improvements—I aim for bold, transformative innovation. Whether refining a product feature, creating seamless user experiences, or leading cross-functional teams through complex challenges, I’m driven by the bigger picture: shaping how technology can elevate industries.
As I look to the future, my aspirations extend into technologies for enterprise, media, and content. I’m passionate about how advancements in AI, CTV, and data-driven strategies can empower businesses, enhance storytelling, and redefine the way people connect with technology. I’m excited to contribute to creating impactful solutions that push these industries forward.
In this fast-moving world of tech, I believe the unknown isn’t something to fear—it’s something to embrace. Because in the unknown, there’s always room for extraordinary innovation to emerge. I’m excited to continue building technologies that empower enterprise, transform media, and revolutionize content creation and consumption.
Education
Bachelors in Economics
San Francisco State University
I earned my Bachelor's degree in Economics from San Francisco State University, where I developed a strong foundation in both theoretical and applied economics. The program provided in-depth knowledge of microeconomics, macroeconomics, econometrics, and international economics, while also emphasizing practical data analysis and economic modeling. Through coursework, research opportunities, and internships, I honed my analytical and problem-solving skills, gaining hands-on experience in evaluating market trends and policy decisions. The location in the Bay Area also offered access to a vibrant professional network, connecting academic learning with real-world applications in industries such as technology, finance, and public policy.
Organizational Change and Behavior
New York University,
School of Professional Studies
Over the course of three semesters at New York University School of Professional Studies, I focused on gaining a deep understanding of change management theories and practices. The program covered key models such as business process reengineering, total quality management, and other emerging frameworks for organizational development. Through case studies, role-playing, and critical analysis, I developed the skills to evaluate and implement effective organizational change strategies. I also learned how to lead workplace transformations as a change management agent or consultant, equipping me with the tools to navigate complex business environments and drive positive change.
Product Management for
AI and Machine Learning
ELVTR
I completed an intensive certification in AI Product Management under the guidance of Jyothi Nookula, a seasoned Product Management leader with extensive experience in FAANG companies. Through this program, I developed a comprehensive understanding of the unique challenges and strategies involved in managing AI and machine learning products.
The program covered key topics, including the AI product lifecycle, defining AI-driven business problems, data governance, and advanced techniques like Retrieval-Augmented Generation (RAG) and generative AI. I gained practical skills in prompt engineering, prototyping AI solutions using no-code platforms, and designing responsible AI strategies. Additionally, I learned how to align AI product metrics with business goals, conduct AI-assisted market research, and develop go-to-market (GTM) strategies. The hands-on workshops, case studies, and assignments provided me with real-world experience, equipping me to lead AI-driven initiatives with a strong focus on business value, ethical considerations, and scalability.
6.0 Agile Product Management
Scaled Agile Framework (SAFe)
I am a Certified SAFe 6.0 Agile Product Manager with expertise in Lean-Agile product development, strategic roadmap planning, and market-driven innovation. Under the instruction of Jeetesh Kumar Nagaraj, a Product Management and Business Transformation Consultant with over 10 years of experience at EY, I earned my APM Agile certification. This certification validates my deep understanding of the Scaled Agile Framework (SAFe) 6.0, including Continuous Exploration, Product Strategy, and Value Stream alignment. I have successfully applied these principles to prioritize features, optimize backlogs, and deliver customer-centric solutions in Agile environments.
With hands-on experience leading cross-functional teams and driving business outcomes, I am eager to contribute my skills to an organization that values Agile transformation and data-driven product development.